A great way to build success with any website you’re thinking about building or have already established is to get into Email Marketing. You want to have this tool available for you to use so that you can use a variety of methods to obtain the success you hope to get one day. Here are 7 tips and tricks to email marketing.
1. Content– Probably the biggest mistake an Email marketer can make is to include nothing of value in the email campaigns which they send to their subscribers. Whether it’s interesting and topical information, tips or tricks for dealing with a problem, or money saving deals and promotions, your emails must contain something the recipient will want and value. You should also try to make the content of your emails diverse. The more diverse your email’s content, the wider the audience it will appeal to.
2. Call to action– Like many marketing efforts, one of the most crucial elements of an email marketing campaign is a clear call to action. Before creating your campaign, decide exactly what action you want your subscribers to take as a result of reading your message. Whether it’s signing up for another newsletter, downloading a file or purchasing a product or service, your campaign’s message has to be simple and easy for the reader to follow. If the people reading your emails aren’t sure where to click, what link to follow, or where to order, the campaign’s results will likely be disappointing
3. When and how often to send emails– If you email your subscribers too often, you risk having your messages ignored, deleted or marked as SPAM. Ironically, you may encounter the exact same problem if you don’t email your subscribers frequently enough. Don’t send more than one email a week. Even if people like your content, they will quickly grow tired of being barraged by email and end up unsubscribing from your list. There are also no established rules as to the best day and time to send email marketing messages. Try sending your campaigns on different days to find out which day works best for you.
4. Consistency– Establish a consistent look and feel to your marketing efforts. Users will recognise the newsletter and know what to expect. Campaign creation and editing is easier and less error prone
Your email format should be:
a .Professional looking but eye-catching
b. Easy to read
Of course, once you’ve put together a template, you should continue to experiment with small changes from time to time.
5. Addressing recipients– As an email marketer, you only have a few seconds to entice your recipients to open your message before they delete it without a second thought. The “From” and “Subject” lines of the email are the first things a recipient will see, and are often overlooked as important elements of the campaign. The “From” line, obviously enough, identifies who the email is from, and should clearly contain your exact company, brand, or newsletter name with which your email subscribers signed up. This is your way of making sure the recipients recognize that you are the sender and are comfortable with opening your email. And once you decide on the content of your “From” line, stick with it. This is another way to create consistency and will get recipients used to seeing your name as a sender of regular, trusted emails. The “Subject” line is an equally important element of your email campaign’s success. It should contain a well thought-out, but brief headline that summarizes the email’s content and gives readers a good reason to open it.
6. Relevant landing page– Landing pages are an essential part of every email marketing campaign. If I follow a link from an email marketing message, I expect purchasing to be easy, and I expect the landing page to reflect the content of the email I read. If it doesn’t, I may be reluctant to make a purchase. A good landing page should provide valuable information that’s 100% relevant to what was clicked on. The appearance of the landing page should be very similar to the appearance of the email so that there is a consistent look and feel throughout.
7. Test– To develop and maintain a successful email marketing program, ongoing testing is vital.
Elements of your email marketing campaigns that should be tested and re-tested should include the following:
a. Template format for your email messages
b. Frequency with which you’ll send your email messages
c. Day and Time you send your emails
d. Content of “From” & “Subject” lines
e. Tone of message’s content
f. Calls to action
g. Promotions/incentives offered
h. Length of copy (long vs. short)
i. Email’s greeting/salutation
j. Campaign themes