A great email marketing strategy can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started. Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base. Don’t bombard subscribers with many offers, now that you have an email list, don’t abuse it. Make sure to temper your offers and sales talk with relevant information that readers can use. This way, they will enjoy getting your emails and will read them instead of deleting them or sending them to the spam folder.
Filters Cause A Email Marketing Strategy Havoc
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site. Think above the fold when designing your messages. In newspapers, anything above the page folds features a lot more prominently than material lower on the page. If someone has to scroll down to see your call to action element, chances are pretty good they will not ever see it, much less click it. A good suggestion for following up with prospects is to send out a follow-up email that has a receipt included in it. Attach a request on this email for them to research this receipt. The conclusion of the email should tell them that they can be the judge over whether it is good or bad. Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Get Permission For Your Email Marketing Strategy
Make full use of passive feedback in your email marketing strategy. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why. Make sure a person has given you permission to email them. Make sure to have an opt-in list, and guard that list. Do not email people who do not know who you are, or have no idea what you are emailing them about. This does nothing but irritate prospective customers; ensure that they have chosen to receive email from you. Make subscribing to your email list as easy as it can possibly be. You should use well placed noticeable forms that ask them to enter their email addresses if they would like to receive information about upcoming specials or coupons. Make it clear that you will not ever sell their personal information.
Keep Your Email Marketing Strategy Simple
Keep your messages simple and to the point when using any email marketing strategy. People are very busy and do not have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message. To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results. With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing and your email marketing strategy. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.