Tag Archives: Online Marketing

E-mail marketing

Companies often list email as one of their most powerful
marketing channels. To this day, the size of your email list is a
demonstration of your reach and thought leadership. However,
your email marketing campaigns should be part of a holistic
approach to educate your contacts about your company. Your
marketing emails need to be complimented by other efforts,
such as content creation, social media engagement and behavior-based nurturing.
In order to integrate your email marketing with your other data systems, you need to use a marketing software that allows for that integration to take place ,and that’s when you can benefit from our help.

3 Biggest Challenges in Online Marketing

In order to run a successful online marketing campaign, companies need to be able to effectively juggle multiple factors simultaneously. Online marketing is not one thing, but rather, a combination of smaller campaigns that work together. For example, an online marketing campaign will include SEO, content marketing, and a sound social media strategy.

While there is a laundry list of possible challenges for online marketers, here are the three challenges most marketers face.

1. Optimizing for Mobile Users. The massive growth of smartphones and tablets, has led to an increasingly larger number of people are searching the web from a mobile device. This creates a unique challenge for online marketers. Mobile optimization should not be avoided. In order to survive and grow in the current digital world, companies have to focus on mobile users. This means having a responsive website that allows it to be fully utilized from a desk top, mobile phone, tablet and any other mobile device. In addition to being responsive, companies also need to tailor their content to mobile users. Mobile users are more drawn to image or video based content. Articles need to be concise and all links need to be fully functional.

2. Social Media Management. Social media management can be a significant challenge because it can be a full-time job by itself. Many large companies have entire departments dedicated to their social media networks. Each network needs to be treated differently because users on different networks have different expectations. For example, Facebook allows for photos, videos and longer status updates. You want to post things to Facebook that will engage conversations, likes and shares. However, Twitter is tailored more to small bits of information or links to information. Twitter also tolerates multiple posts a day, while Facebook users get annoyed by companies that post too often.

3. Effectively Implementing SEO. Google basically dictates SEO because they are the largest search engine, so they get to make the rules regarding what will get a website a top ranking in the search results. While SEO used to mean effectively using certain words, it is now significantly more complicated and integrated as part of content marketing. Companies need to establish themselves as an authority within their field.


Get an Internet Marketing Plan


Internet Marketing Plan

Do you’ve have a home company? Does a person conduct some business, but actually want to take your organization to another level? If this seems like you, the number 1 thing that can be done to assist yourself is placed up an online marketing plan. Should you already come with an internet advertising plan in position, you may wish to look in to revising this. Many people believe that they don’t need an online marketing plan to achieve success. This might be true, but in the most common of home based business owners, an online marketing plan is really a huge crucial to achievement. Follow the actual tips below when you’re setting upward an online marketing plan.

1. Ensure that you put your online marketing intend on paper. Many home based business owners claim they have an online marketing plan, but can’t show it for you because it’s only within their mind. By getting an online marketing plan in position it is possible to remain on pace with no trouble whatsoever. An online marketing plan is really a key in order to staying upon course without having getting lost on the way.

2. Your online marketing plan ought to be diverse. Many home based business owners drop prey in order to only utilizing one online marketing strategy. As a result you are going to be hurting yourself if your technique stops working you’ll have no possibility of recovering rapidly.

3. When assembling an online marketing plan you would like to make certain that you make use of strategies which have been proven successful again and again. These consist of strategies for example affiliate advertising, and putting ads in various ezines.

Affiliate marketing is especially successful because you don’t have to pay anything up front to get started. With this particular program, you’ll pay affiliate marketers to deliver traffic for your site. But the primary advantage is that you simply just pay your own affiliates once the customers they send really purchase something from you. Which means that you are becoming free advertising, and just pay up whenever you make the sale? This is among the most popular online marketing strategies.

Another online marketing strategy which works is actually placing advertisements in ezines. Ezines venture out to subscribers on the daily, every week, or month-to-month basis. The best thing about utilizing ezines is that you could market in order to people inside your industry. If you’re selling workplace equipment, you may put your own ad within an ezine for those who may be searching for your items.

Overall, having a top notch online marketing plan you’ll be increasing your likelihood of being prosperous. By placing an online marketing plan in to place after which following through by using it, you might find more earnings rolling in most months.


7 Basics for Social Media – Online Marketing in a B2B World


Start with the Basics

 B2B online marketing is really about presence. Your prospects and customers want to know they are doing business with a hip company that knows enough to have presence on Twitter and other social media sites. So, at a minimum, you need to establish your online presence. Here are a few core sites where your flag should be hanging:

-Your website: Hopefully, this is more than a single page, or even just a few basic pages. I’ll elaborate on the overall website and its optimization in another article, but a website showcases who you are, and serves as home turf. You have the most direct influence on how people perceive you through your website. What are conveying to your prospects, customers, and partners today?

-Blog: This is similar to your website in that you have full control over the look, content, and presentation.

-Twitter: At a minimum, have a Twitter account live, and a semi-customized page. You can decide if you want to be a re-broadcaster of others’ news, respond to others queries, or send out your own thought leadership comments. Just be sure that you are posting on a daily and consistent basis.

-LinkedIn: Depending on your industry and how engaged contacts are within your prospects or customers, you should have a company page and product page at a minimum. Occasional announcements can correspond with your press releases or you can engage “all-in” by joining various groups. LinkedIn bought Slide Share, which is yet another form of having online presence – we’ll reserve this for a deep-dive or advanced topic.

-YouTube: For the last few years, video has been the big, anticipated wave. While viewership is tremendously high and articles in the news now contemplate the future of cable operators – video still hasn’t fully caught on in B2B. However, it is still important to put some videos on YouTube, again, simply so that your prospects and customers see that their vendor is hip with the market.

-Facebook: When it comes to B2B, Facebook isn’t the ideal platform to intrude into your prospects’ personal time. Nonetheless, you need a flag posted here. Be sure to put some effort to obtaining “fans” or “likes” to this page from internal employees, vendors, and customers to start.

-Pinterest, Instagram: By now, you must be thinking – when will this list end?! And how does someone manage all of these sites without an army of online marketing specialists? I couldn’t ignore these sites, but in B2B, this normally would not apply, unless you have tangible goods that you want to showcase to customers and prospects. Or, for example, if you are a limo company that wants to show corporate customers your fleet, or other customers enjoying your services.

At this point, we have only scratched the surface of online marketing basics. If you don’t already have presence on these sites – that is your first step. If you do not have an in-house resource to set this up, it is worthwhile to have a contractor set it up for you*. If you do have in-house resources – make sure there is a reminder or checklist on a weekly or bi-weekly basis to keep content fresh. It never looks good when you have a Twitter account that started, but has no activity for several months in a row. If you cannot maintain it – skip having the presence until you can.

Read more: http://businesstips.com/7-basics-for-social-media-online-marketing-in-a-b2b-world/