Need people to renew their membership? Or sign a petition? Or sign up for volunteer times? With SMS marketing, you can send reminders tailored for each person’s unique situation.
It can be hard to remember a time when friend requests and text messages were not part of daily life, effective SMS marketing strategies can be the perfect platform for targeting your Millennial clients.
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Category Archives: Email Marketing
E-mail marketing
Companies often list email as one of their most powerful
marketing channels. To this day, the size of your email list is a
demonstration of your reach and thought leadership. However,
your email marketing campaigns should be part of a holistic
approach to educate your contacts about your company. Your
marketing emails need to be complimented by other efforts,
such as content creation, social media engagement and behavior-based nurturing.
In order to integrate your email marketing with your other data systems, you need to use a marketing software that allows for that integration to take place ,and that’s when you can benefit from our help.
#Eyemails: SMS Marketing vs. E-mail Marketing
SMS marketing has some distinct advantages over email marketing. In this article we compare SMS marketing vs. e-mail marketing. Learn the pros and cons of both SMS marketing and e-mail marketing to see which is the best advertising and marketing for your business.
Technology offers business owners a number of opportunities to market their products and services to customers and potential customers. We are connected in ways that many of us could never have imagined even 15 years ago. For a while, email marketing was the big thing, since it allowed businesses to send messages to a lot of people at one time. However, even though email marketing can be effective, new types of marketing might be even better choices. One of the new trends in marketing is SMS marketing. You might find that this type of marketing provides you with advantages that outweigh email marketing.
Good Points of Email Marketing
There are definitely some good points to email marketing. Email marketing provides you with the ability to reach thousands of people at once. Additionally, if you catch the customer at the right time, you can see an immediate conversion. On top of that email marketing messages are highly customizable. You can also create a situation in which customers receive targeted messages. This can help conversions. Plus, because they are so simple to customize and send, email marketing is rather cost efficient. However, the truth is that many of the advantages associated with email marketing can be found with SMS marketing. And SMS marketing offers some additional advantages that email marketing can’t compete with.
Advantages of SMS Marketing
SMS marketing makes use of the popular cell phone communication method known as the text message. Businesses can send text messages right to the cell phones of customers and potential customers, reaching thousands in an instant. Additionally, it is possible to customize and personalize SMS marketing campaigns in ways that are similar to email marketing. However, SMS marketing has the added advantages of portability and the fact that recipients pay immediate attention to the message.
When it comes to email marketing, many users are beginning to discard messages. They see that the message is from a business, and may decide to discard the message unopened. Another issue with email marketing is that sometimes messages are automatically sent to the junk mail folder. If your message is caught in a spam filter, the intended recipient will never even know that it existed. This can be a real source of frustration for many businesses.
SMS message marketing, on the other hand, doesn’t have those problems yet. The text message is not consigned to a junk folder; the recipient is notified immediately that it has arrived, and many cell phone users will read such text messages. Even if the recipient decides to block you from send SMS marketing messages, it still represents an active step that the potential customer has to take, rather than something that happens automatically, as with email marketing messages sent to the junk folder automatically.
Another advantage that SMS marketing has is that it can provide a impetus for action while the recipient is available to do something. It is possible for businesses to send SMS marketing messages to the cell phones of people in a certain area, offering a special deal if they come in. Recipients are already in the area, so it is much easier for them to act on the message received. The immediacy that comes with SMS marketing can be a real advantage to businesses, and it’s something that may not be available with email marketing.
Bottom Line
Email marketing can have its place. It is a great way for businesses to share newsletters and exclusive deals to those who have opted in to receive communications. However, email marketing has some drawbacks that are difficult to overcome. SMS text marketing, on the other hand, represents opportunities for the future. The nature of SMS marketing encourages immediate action, and it also makes it difficult for recipients to overlook the messages they receive. It is definitely worth it for a business to consider the possibility of SMS marketing as part of an overall strategy.
SMS Marketing vs. E-mail Marketing
#MALIKS: Mini Laser Mouse 5.000 LBP #Eyemails
#Eyemails: Tips For Crafting The Perfect Email Marketing Strategy
A great email marketing strategy can bring you an improved reputation, increased profits and the attainment of your goals. All it takes to achieve this is knowing the tips and tricks in this article and a little bit of hard work. Read on to find some advice to help you get started. Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base. Don’t bombard subscribers with many offers, now that you have an email list, don’t abuse it. Make sure to temper your offers and sales talk with relevant information that readers can use. This way, they will enjoy getting your emails and will read them instead of deleting them or sending them to the spam folder.
Filters Cause A Email Marketing Strategy Havoc
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site. Think above the fold when designing your messages. In newspapers, anything above the page folds features a lot more prominently than material lower on the page. If someone has to scroll down to see your call to action element, chances are pretty good they will not ever see it, much less click it. A good suggestion for following up with prospects is to send out a follow-up email that has a receipt included in it. Attach a request on this email for them to research this receipt. The conclusion of the email should tell them that they can be the judge over whether it is good or bad. Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”
Get Permission For Your Email Marketing Strategy
Make full use of passive feedback in your email marketing strategy. There are simple but powerful tools available to you that will give you lots of data on what your subscribers do with your messages. You must learn to use these tools and collect this valuable information. Find out who clicks on what links and determine why. Make sure a person has given you permission to email them. Make sure to have an opt-in list, and guard that list. Do not email people who do not know who you are, or have no idea what you are emailing them about. This does nothing but irritate prospective customers; ensure that they have chosen to receive email from you. Make subscribing to your email list as easy as it can possibly be. You should use well placed noticeable forms that ask them to enter their email addresses if they would like to receive information about upcoming specials or coupons. Make it clear that you will not ever sell their personal information.
Keep Your Email Marketing Strategy Simple
Keep your messages simple and to the point when using any email marketing strategy. People are very busy and do not have time to read through more than a couple paragraphs to figure out what you are trying to say. Condense your message to a few short paragraphs, and stay focused on your main message. To maximize the effectiveness of your emails, send them out on Tuesday or Wednesday. Research shows that people are actually more inclined to respond positively to various forms of communication on these days, including email. Not only are they more likely to read your email, but they’re also more apt to click on buttons or links, which means that you’re more likely to see an increase in sales. Send your emails at mid-afternoon for optimal results. With the knowledge, you’ve gained here under your belt; you should be ready to tackle the wonderful world of email marketing and your email marketing strategy. The sooner you get to work, the easier it will be to meet your goals, so start drafting your plan while you have these tips fresh in your mind.
http://www.globalonlinemarketingconsulting.com/email-marketing/tips-for-crafting-the-perfect-email-marketing-strategy/
#Eyemails: Top 7 Tips and Tricks to Email Marketing
A great way to build success with any website you’re thinking about building or have already established is to get into Email Marketing. You want to have this tool available for you to use so that you can use a variety of methods to obtain the success you hope to get one day. Here are 7 tips and tricks to email marketing.
1. Content– Probably the biggest mistake an Email marketer can make is to include nothing of value in the email campaigns which they send to their subscribers. Whether it’s interesting and topical information, tips or tricks for dealing with a problem, or money saving deals and promotions, your emails must contain something the recipient will want and value. You should also try to make the content of your emails diverse. The more diverse your email’s content, the wider the audience it will appeal to.
2. Call to action– Like many marketing efforts, one of the most crucial elements of an email marketing campaign is a clear call to action. Before creating your campaign, decide exactly what action you want your subscribers to take as a result of reading your message. Whether it’s signing up for another newsletter, downloading a file or purchasing a product or service, your campaign’s message has to be simple and easy for the reader to follow. If the people reading your emails aren’t sure where to click, what link to follow, or where to order, the campaign’s results will likely be disappointing
3. When and how often to send emails– If you email your subscribers too often, you risk having your messages ignored, deleted or marked as SPAM. Ironically, you may encounter the exact same problem if you don’t email your subscribers frequently enough. Don’t send more than one email a week. Even if people like your content, they will quickly grow tired of being barraged by email and end up unsubscribing from your list. There are also no established rules as to the best day and time to send email marketing messages. Try sending your campaigns on different days to find out which day works best for you.
4. Consistency– Establish a consistent look and feel to your marketing efforts. Users will recognise the newsletter and know what to expect. Campaign creation and editing is easier and less error prone
Your email format should be:
a .Professional looking but eye-catching
b. Easy to read
Of course, once you’ve put together a template, you should continue to experiment with small changes from time to time.
5. Addressing recipients– As an email marketer, you only have a few seconds to entice your recipients to open your message before they delete it without a second thought. The “From” and “Subject” lines of the email are the first things a recipient will see, and are often overlooked as important elements of the campaign. The “From” line, obviously enough, identifies who the email is from, and should clearly contain your exact company, brand, or newsletter name with which your email subscribers signed up. This is your way of making sure the recipients recognize that you are the sender and are comfortable with opening your email. And once you decide on the content of your “From” line, stick with it. This is another way to create consistency and will get recipients used to seeing your name as a sender of regular, trusted emails. The “Subject” line is an equally important element of your email campaign’s success. It should contain a well thought-out, but brief headline that summarizes the email’s content and gives readers a good reason to open it.
6. Relevant landing page– Landing pages are an essential part of every email marketing campaign. If I follow a link from an email marketing message, I expect purchasing to be easy, and I expect the landing page to reflect the content of the email I read. If it doesn’t, I may be reluctant to make a purchase. A good landing page should provide valuable information that’s 100% relevant to what was clicked on. The appearance of the landing page should be very similar to the appearance of the email so that there is a consistent look and feel throughout.
7. Test– To develop and maintain a successful email marketing program, ongoing testing is vital.
Elements of your email marketing campaigns that should be tested and re-tested should include the following:
a. Template format for your email messages
b. Frequency with which you’ll send your email messages
c. Day and Time you send your emails
d. Content of “From” & “Subject” lines
e. Tone of message’s content
f. Calls to action
g. Promotions/incentives offered
h. Length of copy (long vs. short)
i. Email’s greeting/salutation
j. Campaign themes
http://parkbench.com/blog/top-7-tips-and-tricks-to-email-marketing/
#Eyemails: Effective Email Marketing
Having an effective email marketing is a great way to bring your business to your customers and to bring your customers to your business. Email marketing can be relatively inexpensive compared and reaches a much larger audience that ordinary mail. This article can help you understand what email marketing can do for you and how to use it to your advantage.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
‘Effective Email Marketing’
Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!
Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.
‘Effective Email Marketing’
Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.
When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.
It is significantly more effective to build your own e-mail list for e-mail marketing than to purchase a list, or acquire the services of a marketing company that has their own lists. The reason for this is that everyone who submits their e-mail address to be a part of your list is interested in the services or products that you have to offer. These people are far more likely to be receptive to your e-mail.
‘Effective Email Marketing’
Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.
It has been proven time and time again that email marketing is a great way to bring your business to your customers who will bring your customers to your business. The information and tips in this article can advise you on how to create and launch the most effective email marketing campaign for your business.
http://how2sail.empowernetwork.com/blog/useful-techniques-to-apply-to-your-next-email-marketing-campaign
B2B Email Marketing Best-Practices and Trends
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot.
Rather, in today’s marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.
In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts:
Campaign Testing Practices
Successful email campaigns often require trial and error, and many B2B marketers rely on various testing techniques to improve their campaigns:
- 58% test to see what type of content results in the best click-through-rates.
- 57% test for a correlation between subject lines and open rates.
- 46% test to see how the time of day effects open rates.
Best-Practices
Regarding which days of the week and times of the day perform best, marketers report the following trends:
- 44% say sending emails on Tuesday results in better open rates.
- 53% say Friday is the worst day for email open rates.
- 53% have had the most success sending emails between 8 am and 12 pm.
Relevant offers are crucial to successful campaigns. Among B2B marketers, the most effective offer is an invitation to a webinar, followed by whitepapers and case studies.
Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed.
Feature Usage Trends
Among B2B marketers, email is being used primarily for drip nurturing:
- 61% are using email for drip nurturing and among them 65% are using targeted messaging (changing which emails are sent based on how a prospect responds).
- 51% are using behavioral segmentation.
- 43% use cross-platform testing.
Though testing to improve response rates is popular, fewer marketers are conducting deliverability testing: Only 33% are doing SPAM analysis prior to email deployment, and only 25% of marketers test emails for accurate mobile rendering.
The Future of Email
B2B marketers are mixed on the future of email. Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant.
About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider.
Read more: http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giIIeGK–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giBEPJA–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31ghh6Jio
#Eyemails: How to Improve Your Industrial Email Marketing
Are you finding that your industrial email marketing isn’t exactly delivering the results you were expecting? You expend your best efforts, maybe even hire outside experts to help you execute – but your response rate is still pitifully low (that would be below 10% in a manufacturing company.) If you can relate, read on for some tips that can help improve your email marketing campaigns.
Make your subject line priority #1: The subject line of your email is probably the most important key to a successful campaign. If the subject line doesn’t compel the reader to open your email, you lose. You’ve got no more than 50 characters to hook them so Include as much important and relevant information in your subject line as possible. For instance, if your email contains a special offer, make sure the offer is explicitly spelled out in the subject line.
Break out your lists: Instead of sending every email to every address in your email database, try drilling down and segmenting specific groups to receive information that will be more useful or pertinent to them, or that has the greatest chance of a response. At the most basic level, segment current customers from prospects. Get creative, and experiment. The more you try to address very specific, individual requirements and interests, the better your response rate.
Make your content relevant: This may seem like overstating the obvious, but you’d be surprised how often the content of an email broadcast is nothing more than a print ad plastered into an email. Does the content of your email somehow provide value, or is it “all about me?” (your company.) You must continually put yourself in the position of your email recipients and think about what would convince them to open and act on your email. Focus more on how your products or company can ease their pain. Keep it short, and don’t bore the reader with too much content. If there’s more to be said, give them a link with the option to click over to a “Read More” page. The whole point of the email is to get the person to take the next step. What do you want that to be, and how do you convince them to do it?
If you can afford a marketing automation tool, PERSONALIZE: I don’t mean addressing the email with “Dear John Doe.” When I say personalization, I mean the email is coming from the regional manager, account manager, inside sales person, or whomever will be interacting the most with the email recipient. Automating the process and making the emails always come from that one main contact person can increase your email response rate by 4 times.
Read more: http://www.marketectsinc.com/how-to-improve-your-industrial-email-marketing/
Are you an overwhelmed Marketer?
Hello there marketer, you feeling OK?
Little stressed? Feeling messed up? Things not working out the way you planned?
It’s okay. “They” say 90% of what you worry about never happens. Or you’re looking for serious advice not based on fake statistics from a humor website?
One thing for sure is that you’re totally messed up!
So let’s see…
Contacting your entire unsubscribe list? Over budget? Unforgiving competition on social media? Well it’s true! But a lot of the things that marketers waste time doing, and lose sleep over, are things we could totally chill out on. Here’s a 10 list that can help you identify some.
- Typos in your company’s Blog Posts: Don’t impact meaning or clarity, don’t worry about it. Try to prevent them, fix them when you find ones that slip through, and carry on with your life. In fact, just to show you that it’s not the end of the world, I’m going to add a typo in in this post. See? Everything’s still fine.
- Your Email Workflows: Workflows are great because they help you efficiently segment your lists and target your email content. But many marketers get too fancy with their workflow logic, and their workflows end up looking a little something like this:
We set up more and more workflows and after they run for several months, realize we wasted hours thinking through that logic only to solve for .0007% of our database. Your brainpower and time can be used better elsewhere. Keep the workflows simple.
- Titles: As in the subject lines of your emails. It is fine to spend some time thinking of a compelling title. Or tweaking your email subject lines to make them more click-worthy. Once you’ve spent a few minutes making something both catchy, accurate, and SEO friendly, it’s time to stop digging for better options. Readers will not be thinking about your word choice to that level, and your brain can be used for bigger and better things.
- Comments: Nobody commented on your blog post or on your latest marketing campaign! So what? … When you get wonderful, insightful comments, it’s definitely a bonus. But it doesn’t mean your content isn’t good, valuable, or even downright genius. It just means that post didn’t … incite comments. If people are reading it, linking to it, and sharing it on social media, don’t sweat it if no one comments.
- Clickthrough Rate Benchmarks: Looking at clickthrough rate is important. No question. But how you relate to other companies, and even data from within your own website, is impacted by so many variables that the benchmarks are rendered completely useless. It depends on how much traffic you’re getting, what the call-to-action is, where on the site you are … there are just too many variables to make a vague benchmark useful. Unless you find a similar proxy for the exact scenario you’re trying to assess. Stop comparing yourself to others and focus on improving your own specific clickthrough metrics month over month.
- Blogging: Blogging hasn’t been around for that long. And business blogging has been around for even less time than traditional “blogging.” The people that are saying they’re doing business blogging are people that are willing to just start writing something. There’s no secret, no special talent that you don’t possess because you’re some “other kind” of marketer. It’s just typing words, like you do when you write copy, when you put email campaigns together, when you update your website. Focus on the fact that you’re smart, you have something to teach people, and you know about your industry
- Sounding Smart: Stop worrying about sounding smart in your marketing content. Focus on being smart and sounding like a person. People like people.
- The Perfect Design: Amazing design is great! But it’s not the be-all-end-all of your marketing, either. Function is more important than hot design. If your less-than-perfect design isn’t making your users’ experiences worse or more confusing, don’t worry.
- Failure: Failure is fine. It means you did something. But if you’re trying something new and it flops, pick yourself up, pat yourself on the back for thinking of a new way to move your metrics, and move on.
*The above article was inspired by Hubspot for marketers