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Facebook, Uncategorized

How To Use Facebook For Marketing

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It does not take too much effort for you to market your products and services on Facebook. You have to use the following steps so you can start targeting some of the hundreds of millions of people from all parts of the world who use Facebook every day.

You can use these to showcase the many things that come with your business. It’s all to give your products or services the spotlights they deserve. These tips are all dedicated to giving your site the most out of any product or service that you are looking to market regardless of what your target audience might be like.

How To Use Facebook For Marketing –4 Awesome Tips And Tricks

1. Emphasize Why People Should Use Your Services or Products

You have to make sure your marketing campaign puts a strong emphasis on the benefits that come with it. These benefits relate to what customers will get out of your products or services and how much money they could save if they use them.

You have to focus on the interests that your customers have above all else. People who are aware of what you do for them are more likely than others to stick with any item you have to market.

2. Use Multimedia

ou can add all sorts of multimedia files into your Facebook page. You can add videos, pictures and even audio files to your page alongside links to relevant pages that relate to what you are trying to sell. Be sure to use these features when finding ways to make your efforts a little more noticeable.

3. Use Custom URLs

Custom URLs are available when you have at least twenty-five friends on your page. You should use as many custom URLs as possible for every individual feature that your business has to offer. In fact, you might want to consider using multiple pages for multiple products or services if you want to put an emphasis on certain things.

4. Talk About What’s New

People will be more interested in your Facebook posts if you actually update them once in a while. No one wants to hear you repeat the same things several times over. You have to instead take a look at what you’ve got going that’s new and worth talking about.

It is often easier to market your products and services if they are new. You should put a focus on the new things people could get from you and even the benefits that come with them. It is often easier for people to respond to you if you keep on giving them new things to talk about or see.

– See more at: http://www.fansbuy.org/how-to-use-facebook-for-marketing/4/#sthash.lRdZKoC5.dpuf- http://www.fansbuy.org/how-to-use-facebook-for-marketing/3/#sthash.k75YZuzF.dpuf-http://www.fansbuy.org/how-to-use-facebook-for-marketing/2/#sthash.GGecHnAh.dpuf-http://www.fansbuy.org/how-to-use-facebook-for-marketing/#sthash.qDk4ebkA.dpuf

Email Marketing

#Eyemails: How to Improve Your Industrial Email Marketing

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Are you finding that your industrial email marketing isn’t exactly delivering the results you were expecting?  You expend your best efforts, maybe even hire outside experts to help you execute – but your response rate is still pitifully low (that would be below 10% in a manufacturing company.)  If you can relate, read on for some tips that can help improve your email marketing campaigns.

Make your subject line priority #1:  The subject line of your email is probably the most important key to a successful campaign.  If the subject line doesn’t compel the reader to open your email, you lose.  You’ve got no more than 50 characters to hook them so Include as much important and relevant information in your subject line as possible. For instance, if your email contains a special offer, make sure the offer is explicitly spelled out in the subject line.

Break out your lists:  Instead of sending every email to every address in your email database, try drilling down and segmenting specific groups to receive information that will be more useful or pertinent to them, or that has the greatest chance of a response.  At the most basic level, segment current customers from prospects.  Get creative, and experiment.  The more you try to address very specific, individual requirements and interests, the better your response rate.

Make your content relevant: This may seem like overstating the obvious, but you’d be surprised how often the content of an email broadcast is nothing more than a print ad plastered into an email.  Does the content of your email somehow provide value, or is it “all about me?” (your company.)  You must continually put yourself in the position of your email recipients and think about what would convince them to open and act on your email.  Focus more on how your products or company can ease their pain.  Keep it short, and don’t bore the reader with too much content.  If there’s more to be said, give them a link with the option to click over to a “Read More” page.  The whole point of the email is to get the person to take the next step.  What do you want that to be, and how do you convince them to do it?

If you can afford a marketing automation tool, PERSONALIZE: I don’t mean addressing the email with “Dear John Doe.”  When I say personalization, I mean the email is coming from the regional manager, account manager, inside sales person, or whomever will be interacting the most with the email recipient.  Automating the process and making the emails always come from that one main contact person can increase your email response rate by 4 times.

Read more: http://www.marketectsinc.com/how-to-improve-your-industrial-email-marketing/