Monthly Archives: May 2014

Email Marketing

B2B Email Marketing Best-Practices and Trends

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Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot.

Rather, in today’s marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.

In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts:

Campaign Testing Practices

Successful email campaigns often require trial and error, and many B2B marketers rely on various testing techniques to improve their campaigns:

  • 58% test to see what type of content results in the best click-through-rates.
  • 57% test for a correlation between subject lines and open rates.
  • 46% test to see how the time of day effects open rates.

Best-Practices

Regarding which days of the week and times of the day perform best, marketers report the following trends:

  • 44% say sending emails on Tuesday results in better open rates.
  • 53% say Friday is the worst day for email open rates.
  • 53% have had the most success sending emails between 8 am and 12 pm.

Relevant offers are crucial to successful campaigns. Among B2B marketers, the most effective offer is an invitation to a webinar, followed by whitepapers and case studies.

Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed.

Feature Usage Trends

Among B2B marketers, email is being used primarily for drip nurturing:

  • 61% are using email for drip nurturing and among them 65% are using targeted messaging (changing which emails are sent based on how a prospect responds).
  • 51% are using behavioral segmentation.
  • 43% use cross-platform testing.

Though testing to improve response rates is popular, fewer marketers are conducting deliverability testing: Only 33% are doing SPAM analysis prior to email deployment, and only 25% of marketers test emails for accurate mobile rendering.

The Future of Email

B2B marketers are mixed on the future of email. Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant.

About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider.

Read more: http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giIIeGK–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giBEPJA–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31ghh6Jio

Facebook, Uncategorized

How To Use Facebook For Marketing

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It does not take too much effort for you to market your products and services on Facebook. You have to use the following steps so you can start targeting some of the hundreds of millions of people from all parts of the world who use Facebook every day.

You can use these to showcase the many things that come with your business. It’s all to give your products or services the spotlights they deserve. These tips are all dedicated to giving your site the most out of any product or service that you are looking to market regardless of what your target audience might be like.

How To Use Facebook For Marketing –4 Awesome Tips And Tricks

1. Emphasize Why People Should Use Your Services or Products

You have to make sure your marketing campaign puts a strong emphasis on the benefits that come with it. These benefits relate to what customers will get out of your products or services and how much money they could save if they use them.

You have to focus on the interests that your customers have above all else. People who are aware of what you do for them are more likely than others to stick with any item you have to market.

2. Use Multimedia

ou can add all sorts of multimedia files into your Facebook page. You can add videos, pictures and even audio files to your page alongside links to relevant pages that relate to what you are trying to sell. Be sure to use these features when finding ways to make your efforts a little more noticeable.

3. Use Custom URLs

Custom URLs are available when you have at least twenty-five friends on your page. You should use as many custom URLs as possible for every individual feature that your business has to offer. In fact, you might want to consider using multiple pages for multiple products or services if you want to put an emphasis on certain things.

4. Talk About What’s New

People will be more interested in your Facebook posts if you actually update them once in a while. No one wants to hear you repeat the same things several times over. You have to instead take a look at what you’ve got going that’s new and worth talking about.

It is often easier to market your products and services if they are new. You should put a focus on the new things people could get from you and even the benefits that come with them. It is often easier for people to respond to you if you keep on giving them new things to talk about or see.

– See more at: http://www.fansbuy.org/how-to-use-facebook-for-marketing/4/#sthash.lRdZKoC5.dpuf- http://www.fansbuy.org/how-to-use-facebook-for-marketing/3/#sthash.k75YZuzF.dpuf-http://www.fansbuy.org/how-to-use-facebook-for-marketing/2/#sthash.GGecHnAh.dpuf-http://www.fansbuy.org/how-to-use-facebook-for-marketing/#sthash.qDk4ebkA.dpuf