#Eyemails: Effective Email Marketing

effective email marketing

Having an effective email marketing is a great way to bring your business to your customers and to bring your customers to your business. Email marketing can be relatively inexpensive compared and reaches a much larger audience that ordinary mail. This article can help you understand what email marketing can do for you and how to use it to your advantage.

If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.

‘Effective Email Marketing

Consider using text emails instead of graphically intense HTML emails for your campaign. You may be thinking that the graphics will engage your reader more, but it’s usually not the case. Many people today have trained themselves to delete emails with lots of imagery, assuming they are spam. As well, those images often trigger spam filters, meaning your message is never received by some people on your email list!

Even though you may be tempted, do not fix email addresses that appear misspelled or mistyped. Given the sensitive nature of email, it is important that you do not tinker with what a person typed while opting in. If your attempts to reach a particular address continually bounce, remove it from your database and move on.

‘Effective Email Marketing

Make sure your emails are consistent with any branding you have done. You should be including your company colors, logos and anything else unique to your business in your emails. Customers should be able to recognize your emails when they arrive in their in-boxes so that they are not automatically deleted.

When it comes to sending out effective marketing emails, you need to be your biggest critic. You should read every single email that you add to the rotation. If you find it hard to finish an email, then how can you expect potential customers to be inspired by it? Also, keep longtime readers engaged by adding and updating your emails often.

It is significantly more effective to build your own e-mail list for e-mail marketing than to purchase a list, or acquire the services of a marketing company that has their own lists. The reason for this is that everyone who submits their e-mail address to be a part of your list is interested in the services or products that you have to offer. These people are far more likely to be receptive to your e-mail.

‘Effective Email Marketing

Do not send too much information in one email. Customers will get frustrated and overwhelmed if there is an overabundance of information in a single email. Instead, put a sufficient amount of information in a series of emails and be sure that each one contains a few paragraphs. This will keep their attention.

It has been proven time and time again that email marketing is a great way to bring your business to your customers who will bring your customers to your business. The information and tips in this article can advise you on how to create and launch the most effective email marketing campaign for your business.

http://how2sail.empowernetwork.com/blog/useful-techniques-to-apply-to-your-next-email-marketing-campaign

#Eyemails: Creating a Successful Online Marketing Strategy

Creating a Successful Online Marketing Strategy image online bulb

Online marketing tools have significantly advanced over the years, but there are many organizations that still struggle to get the return on investment that they expect from their Internet campaigns. Whether they’re using email, social media or another medium, marketing through online platforms has become a necessity to many businesses, but it’s also creating substantial challenges. As demands for reaching a broader audience become more pressing, companies must ensure that they are using their resources effectively and have created a campaign strategy that will maximize benefits.

The Internet has opened a variety of new ways to reach consumers and capture their interests for services and products. Many small businesses, for example, may not have a person designated only for the maintenance of the social media profiles and email campaigns. According to a recent A Weber survey of 1,500 small business owners and marketers, more companies are spending less than 2 hours a week on Twitter (79 percent), email (57 percent) and Facebook (55 percent). However, this trend is contrary to the 89 percent of respondents that intend to use email more for their online marketing. While word of mouth is also a big channel for producing ROI, emails have become the main source for business campaigns. Marketing with emails can easily be automated, allowing staff to boost efficiency and focus on other aspects of the organization.

Using digital marketing effectively
Online mediums are becoming increasingly important for consumers. Users will surf the Web, view social media and shop from their mobile devices, making it essential for businesses to support this audience. Investing in mobile marketing and data activism will enable decision makers to reach mobile clients and have actionable information that could lead to further growth, according to MarketingProfs contributor Ali Behnam. However, organizations must ensure that their campaigns are flexible enough to adapt to any situation. Having a high level of responsiveness will help provide better products and create more effective marketing content that’s directly relevant to the audience.


Read more at http://www.business2community.com/online-marketing/creating-successful-online-marketing-strategy-0750147#Jlx5IvGdGGDZuWU8.99

#Eyemails: Measuring SEO Effectiveness

Measuring their SEO effectiveness is one of the most important tasks in the to-do list of site owners. All site owners do it; in fact, it is almost impossible for them to resist typing keywords into searching engines to analyze their search results. However, many fail to realize that this exercise barely matters, as it provides minimal insight regarding the actual rankings for their targeted keywords. In fact, measuring their SEO effectiveness should be based on the following three factors ONLY:

  • Keyword rankings

  • Monthly visitors

  • Tracking leads and conversion rates

Keyword Rankings: It is one of the most critical aspects of search engine optimization. As a part of your SEO strategy, you will be targeting a few keywords relevant to your niche. Make sure your landing pages are indexed and ranked for the targeted keywords. Also, ensure your site is optimized for both short and long tail keywords. In fact, a website ranking for a few long tail keywords in the very first month means the SEO professionals are doing their job. Another indication that will help to understand the effectiveness of your SEO efforts is the website’s keyword rankings positions. If you are doing it right, the keyword ranking positions should improve month over month. So start generating your keyword ranking reports and monitor the process closely to ensure your SEO team is doing the right job.

Monthly visitors: Analyzing your monthly visitors will help you to measure your website’s performance over time. In addition, it will help you to understand the current trends, which in turns, allows you to determine whether a particular effort is contributing to your SEO goals. It will also allow you to see the bounce rates and the time  a visitor spent in a particular page. Google Analytics is one of the best tools, when it comes to analyze your web traffic. Better yet, it’s free! This tool is simple to install and activate.

It generally takes two months’ time to start receiving traffic from search engines. However, you should expect a gradual increase in your site’s traffic month over month, provided your SEO efforts are in place. Also, consider that it is unlikely to have increased traffic every month; nevertheless, it should not fall.

One of the best ways to ensure improved traffic is to add new content pages on a regular basis. Also, don’t forget your social networking, as both Google and people take social mentions seriously.

Tracking leads and conversion rates: They are the bottom-line, right! All your SEO efforts become meaningless if they fail to generate leads. After all what’s the use of a website that enjoys a good number of visitors but has zero conversion rate. In fact, the leads and conversions are the two most important factors to measure your ROI.

More than your marketing efforts, lead generation is dependent on the effectiveness of your website. Thus, make sure you have placed your email address, phone number, and inquiry box on the “Contact Us” page, if you are selling services. For ecommerce sites or websites selling products, ensure your online payment facility is working fine so that the visitors can make the transaction with ease. In fact, all your “Call-to-Action” links are opening properly.

Comparing month over month lead generation and conversion stats will help you to calculate ROI.

No offense, but expecting immediate ROI through the SEO efforts will only prove one’s imprudence. Following proper SEO strategies rather delivers good results in longer run. And by “proper SEO strategies”, I mean the ethical SEO practices.

Also, consider that measuring your SEO efforts is not always expensive. Though paid services provide detailed reports on SEO efforts, some free online tools are good enough for analyzing your website’s performance. We have already mentioned Google Analytics that help you to analyze your visitor’s behaviors and attitude, while giving a detailed report about how the website is performing. In addition, you can use the following free tools to analyze your SEO efforts.

Woorank – It is one of the best tools ideal for basic SEO analysis. This free tool offers a clean interface and has no ads to annoy the users. It covers various aspects of your SEO efforts including visitor’s information, SEO suggestions; SEO tags data, SEO tech info, keyword analysis, social share data, tracking & technologies, link evaluation, website authority & back links, and usability & security.

Marketing Grader by HubsSpot – This free toll gives in-depth analysis of your website. It can even differentiate a blog from a website. Some of its major features include SEO Info, blogging analysis, social stats, mobile compatibility check, and analytics.

Site Trail – It’s a rather new tool for SEO analyzing. The features of Site Trail are similar to Woorank. However, they have extended their services to Hosting, DNS Records, Server, and HTTP headers information. Other features are basic SEO data, social media stats, traffic rank details, visitor analysis, and content & linking analysis.

http://www.7boats.com/measuring-seo-effectiveness/

#Samana Luxury Travel & Hospitality: NEW! FREE Drop Off to Rafic Hariri International Airport #Eyemails

Dear Valuables Clients,

In recognition to your loyalty, eyemails.com/clicks1.aspx?id=[c_id]&e=[EMAIL]&url=http://www.samana-travel.com/”>Samana Travel, and in cooperation with Charlie Taxi, has the pleasure to announce Our Exclusive Complimentary service* in Lebanon:

Enjoy a FREE* Drop off to Rafic Hariri International Airport.

– Two passengers traveling economy class on MEA, Air France and Saudi Airlines are eligible for FREE drop off service.

– One Passenger traveling business or first class with MEA, Air France and Saudi Airlines will be entitled to FREE ride to the Airport.

For more details, contact now your travel advisor in Samana and book your Complimentary Taxi with your ticket.

We in Samana Travel are determined to serve and offer you the best!

*This service is currently applicable for Grand Beirut area only.
* Special rates applicable for return trip.

 

Samana Luxury Travel and Hospitality
Part of Jamil J. Bayram Group.

Beirut Souks, Gold Souk –  Lebanon | T +961 1 974 431 | T/Fax +961 1 973 442
Sibline, Iklim Al Kharoub, Chouf, Main Road – Lebanon | T +961 7 974 431 | T/Fax +961 7 973 442
Saida, East Highway, Samco Tower, Ground floor – Lebanon | T +961 7 752 944 | T +961 7 726 121
eyemails.com/clicks1.aspx?id=[c_id]&e=[EMAIL]&url=http://www.samana-travel.com/”>www.samana-travel.com  |  eyemails.com/clicks1.aspx?id=[c_id]&e=[EMAIL]&url=mailto:info@samana-travel.com”>info@samana-travel.com


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