All posts by eyemails
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#Eyemails How To Select Target Keywords For SEO Through Keyword Analysis: The Nuts & Bolts of SEO
In Raging Creations’ experience, prospective clients are usually familiar with the term ‘SEO’ and have some idea that it has something to do with promoting their website to search engines. For many, however, search engine optimization can be as mysterious and as daunting as alchemy. Raging Creations believes that when clients have a firm grasp of the concepts and mechanics of SEO and how it impacts their business, they tend to become more active and more effective partners in a SEO campaign. After all, no one knows their business like they do. In line with this, Raging Creations would like to offer this series of articles that aim to present the nuts and bolts of SEO in a simple yet comprehensive manner.
Why Search Engine Optimization?
Search engine optimization (SEO) is one part of what is now commonly referred to as search engine marketing (SEM). SEO seeks to improve the number and quality of visitors to a website from natural search results (also known as organic or algorithmic results). The other part of SEM is Pay-per-click (PPC) marketing, which relies on paying the search engine to display a paid link in the SERP. Investing in PPC can be an effective means of delivering new visitors to your website, especially when the searcher is intent on purchasing a particular product.
However, PPC can come at a great cost and it is not as effective in building long-term relationships due to customers’ inherent distrust of paid ads. PPC also does not provide sustainable advantage for your website since competitors can always out-bid you for the keyword/s that you are aiming for. The popularity of ad-blocking browser add-ons also means that a large percentage of search engine users do not even get to see the PPC ads in a SERP. Thus, SEO remains the basic strategy for gaining new visitors.
It is important to view SEO as an ongoing marketing function rather than as just a one-time web project. As a marketing function, SEO requires an understanding of marketing principles such as competitor analysis, branding, promotional strategies, and customer relationship management. It must be done on an ongoing basis because the search engine marketing environment is very dynamic. Search engines constantly update their ranking algorithms, so the SEO techniques that worked before may become irrelevant in the future.
In addition, your competitors are always trying to find new ways of improving their rankings, which means relegating your own ranking to the bottom. Thus, SEO is a continuous and iterative process that requires management commitment. However, just like any other marketing function, it is important to set specific goals and objectives in order to determine whether you are getting your money’s worth from your SEO effort.
http://ragingcreations.com/pages/how-to-select-target-keywords-for-seo-through-keyword-analysis.html
#IFA “Institute For Financial Analysts”: Registration for Financial Modeling is Now Open #Eyemails
#AlBaraka Bank s.a.l: Al Baraka Siyaha #Eyemails
#Eyemails: Ideas for online marketing
You have to bear in mind that the user doesn’t conform to whatever thing. First of all, because with the pass of time we become experts in searching and buying what interests us on the internet. In the second place, because companies understand all the market possibilities that the world wide web offers and compete for them in order to be the one that gets the client and his wallet.
Marketing online is a very powerful tool that if used wisely will bring you a lot of clients and will give you visibility in the internet world. Treat as best as you can your customers, give them solution, create a design that will make them feel comfortable and optimize your website for mobile devices – this is the success formula.
The problem is that a lot of those companies, although trying to offer better services than the competition, they don’t know what to do in order to get clients, that’s why their efforts are often useless. When trying to stand out and position your company in the online market, regardless of the services you offer, it’s good to have in mind certain aspects.
How to start online marketing
When you start a business you have various priorities, but maybe the one that most worries you is marketing. How do you let people know about your business? How do you get your first sales? What will you marketing strategy be? Here are some tips:
- Tools for keywords. It helps you understanding the traffic that keywords have on a monthly basis according to Google and suggests you additional keywords similar to the ones you’ve introduced initially.
- Traffic estimator. It allows us to understand the traffic that we could buy through the AdWords platform for a certain budget.
- Create a blog. In order to offer quality article contents and improve SEO you have to create a blog, the visitors will appreciate that original content you give away. Its aim is subscription of the clients. The blog must urge them to this small investment. It’s obvious that we want to sell and the fact that they subscribe to the blog, it’s already a big step.
- E-mail marketing campaigns. One of the most important weapons you have is quality e-mail marketing. Your registered clients expect something more. You must communicate with them for them to buy something from you and that they will want to do it later. Through e-mail, you create a certain liaison. Besides, you remind your client that you want to be useful to him.
Read more: http://www.onbile.com/info/ideas-for-online-marketing/
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B2B Email Marketing Best-Practices and Trends
Email is still an invaluable asset to marketers; however, only 30% of B2B marketers are using email marketing as their primary lead generation tactic, according to a study by Pardot.
Rather, in today’s marketing environment, email appears to be more effective for nurturing prospects than lead generation, the study reports.
In addition, most (65%) B2B companies are devoting less than 25% of their marketing budgets to email marketing, 27% are allocating 26-50% of their budgets to email, and only 9% are allocating more than 50% of their budgets to email efforts:
Campaign Testing Practices
Successful email campaigns often require trial and error, and many B2B marketers rely on various testing techniques to improve their campaigns:
- 58% test to see what type of content results in the best click-through-rates.
- 57% test for a correlation between subject lines and open rates.
- 46% test to see how the time of day effects open rates.
Best-Practices
Regarding which days of the week and times of the day perform best, marketers report the following trends:
- 44% say sending emails on Tuesday results in better open rates.
- 53% say Friday is the worst day for email open rates.
- 53% have had the most success sending emails between 8 am and 12 pm.
Relevant offers are crucial to successful campaigns. Among B2B marketers, the most effective offer is an invitation to a webinar, followed by whitepapers and case studies.
Content types such as freebies, discounted services, limited time offers, and personal, text-based emails are less popular among those surveyed.
Feature Usage Trends
Among B2B marketers, email is being used primarily for drip nurturing:
- 61% are using email for drip nurturing and among them 65% are using targeted messaging (changing which emails are sent based on how a prospect responds).
- 51% are using behavioral segmentation.
- 43% use cross-platform testing.
Though testing to improve response rates is popular, fewer marketers are conducting deliverability testing: Only 33% are doing SPAM analysis prior to email deployment, and only 25% of marketers test emails for accurate mobile rendering.
The Future of Email
B2B marketers are mixed on the future of email. Among those surveyed, 50% say email marketing will be less relevant in five years; however, nearly the same proportion (47%) say email will still be relevant.
About the data: Findings are based on a survey of 100 B2B marketers in the US, conducted in June 2012 by Pardot, a cloud marketing automation software provider.
Read more: http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giIIeGK–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31giBEPJA–
http://www.marketingprofs.com/charts/2012/8524/b2b-email-marketing-best-practices-and-trends#ixzz31ghh6Jio