1. USE RICH MEDIA TO ATTRACT CLICKS AS WELL AS READERS.
Today’s marketers aren’t just sharing brief quips and content with witty titles. They’re also sharing content like press releases, interview transcriptions, and even recorded sound and video clips.
If you run a blog that is adjacent to your website, consider recording 3 to 5 minute videos instead of spending an hour or more writing a blog post.
You’d be surprised at how readily thoughts may come to your mouth instead of the delayed amount of time it takes to mentally transcribe thoughts into written words.
2. CREATE ONLINE MARKETING DIGEST.
Make it easy for your readers to see, at a glance, what you’ve been up to on your website and/or blog.
Consider daily or even weekly digest letters that provide a quick summary (no more than 1 to 2 sentences) of that day’s or week’s updates. Format digests in bullet form, with links in bold and bold or italicized text to emphasize important pieces of info.
3. BE ACTIVE ON FACEBOOK.
According to recent surveys, literally everyone as well as their mothers are on Facebook – which means you should be, too!
Use your Facebook Page as more than a place to throw links to new products and the occasional coupon or sale. Participate on Facebook daily by creating your own threads, responding to other ones, and simply sharing relevant or amusing content that will capture the attention of your fans – and bring them back to you.
4. COMPETE WITH THE BIG BOYS.
While it’s true that in some cases you simply won’t be able to beat the low-low-low prices on eBay and Amazon, it’s also true that you have plenty to offer your customers.
If you can’t beat them at the bottom dollar price, beat them in other ways: offer free and/or fast shipping, coupons for subsequent orders, and always offer personalized shopping services and support that is just a click or call away.
5. FOCUS ON BRAND AWARENESS.
Ideally you want to be the go-to brand for the products you sell. This means you need to brand yourself.
This doesn’t mean you shouldn’t emphasize the hot sellers in your store – by all means, do so! But you should make it clear that you are the go-to brand for certain products, as well as an excellent shopping experience.