Monthly Archives: August 2014

Email Marketing, SMS

#Eyemails: SMS Marketing vs. E-mail Marketing

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sms email

SMS marketing has some distinct advantages over email marketing. In this article we compare SMS marketing vs. e-mail marketing.  Learn the pros and cons of both SMS marketing and e-mail marketing to see which is the best advertising and marketing for your business.

Technology offers business owners a number of opportunities to market their products and services to customers and potential customers. We are connected in ways that many of us could never have imagined even 15 years ago. For a while, email marketing was the big thing, since it allowed businesses to send messages to a lot of people at one time. However, even though email marketing can be effective, new types of marketing might be even better choices. One of the new trends in marketing is SMS marketing. You might find that this type of marketing provides you with advantages that outweigh email marketing.

Good Points of Email Marketing

There are definitely some good points to email marketing. Email marketing provides you with the ability to reach thousands of people at once. Additionally, if you catch the customer at the right time, you can see an immediate conversion. On top of that email marketing messages are highly customizable. You can also create a situation in which customers receive targeted messages. This can help conversions. Plus, because they are so simple to customize and send, email marketing is rather cost efficient. However, the truth is that many of the advantages associated with email marketing can be found with SMS marketing. And SMS marketing offers some additional advantages that email marketing can’t compete with.

Advantages of SMS Marketing

SMS marketing makes use of the popular cell phone communication method known as the text message. Businesses can send text messages right to the cell phones of customers and potential customers, reaching thousands in an instant. Additionally, it is possible to customize and personalize SMS marketing campaigns in ways that are similar to email marketing. However, SMS marketing has the added advantages of portability and the fact that recipients pay immediate attention to the message.

When it comes to email marketing, many users are beginning to discard messages. They see that the message is from a business, and may decide to discard the message unopened. Another issue with email marketing is that sometimes messages are automatically sent to the junk mail folder. If your message is caught in a spam filter, the intended recipient will never even know that it existed. This can be a real source of frustration for many businesses.

SMS message marketing, on the other hand, doesn’t have those problems yet. The text message is not consigned to a junk folder; the recipient is notified immediately that it has arrived, and many cell phone users will read such text messages. Even if the recipient decides to block you from send SMS marketing messages, it still represents an active step that the potential customer has to take, rather than something that happens automatically, as with email marketing messages sent to the junk folder automatically.

Another advantage that SMS marketing has is that it can provide a impetus for action while the recipient is available to do something. It is possible for businesses to send SMS marketing messages to the cell phones of people in a certain area, offering a special deal if they come in. Recipients are already in the area, so it is much easier for them to act on the message received. The immediacy that comes with SMS marketing can be a real advantage to businesses, and it’s something that may not be available with email marketing.

Bottom Line

Email marketing can have its place. It is a great way for businesses to share newsletters and exclusive deals to those who have opted in to receive communications. However, email marketing has some drawbacks that are difficult to overcome. SMS text marketing, on the other hand, represents opportunities for the future. The nature of SMS marketing encourages immediate action, and it also makes it difficult for recipients to overlook the messages they receive. It is definitely worth it for a business to consider the possibility of SMS marketing as part of an overall strategy.

SMS Marketing vs. E-mail Marketing

Online Marketing

#Eyemails: A Very Effective Content Marketing Strategy

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content marketing strategy

If you need to drive loads of high-quality site visitors to your web site, get plenty of subscribers and a lot more product sales the following is a great content marketing strategy that you can use.

It is not tough in any way.

The thought of an effective content marketing strategy just isn’t to waste loads of funds on putting ads all more than the net that few men and women will any discover , rather the notion is always to offer people with information that may help them to solve their problems.

What is A Content Marketing Strategy?

Content marketing is basically the method of making high-quality, beneficial content such as weblog posts, videos and content articles that will attract organic visitors from men and women who are seeking specifically what you’re supplying – your item or your company opportunity.

In other words, a great content marketing strategy would seek first to understand precisely what your primary target market is actively attempting to find, making content to reply to that voiced need in the market and then promoting that content so it can be found easily.

The Basis of a Good Content Marketing Strategy

A good and well-planned content marketing strategy is one of the most effective ways to attract large amounts of visitors from which you can profit. Having your own blog that provides informative content and contains videos alongside a series of emails and maybe a once per month newsletter is the easiest way to do it. If you don’t have any idea what to scribble about and you use your time writing irrelevant content you’re not going to get anywhere.

The key to implementing a successful content marketing strategy is to place yourself in the customer’s shoes at the time they are have an active need or want to find out more about whatever it is you offer.

Then look for techniques to simplify and improve her life without recourse.

Meaning do what you can to readily offer fantastic price first before asking for the sale.

On the internet that is as simple as such as the words within your content which might be precisely precisely the same as your likely consumers are trying to find.

You then optimize your content making use of these key phrases and phrases to ensure that your content can be found and served for your prospect by the search engines, this is called natural search.

Why a Content Marketing Strategy Will Work

Content is the power behind the Net, all of your potential customers are looking for information and help for problems, so by furnishing them with optimized content you boost your opportunity for being found by the search websites and those prospects. What people don’t like is in-your-face sales spiels. By employing a useful content marketing strategy it gives you credibility and authority and makes people much more cozy when they come to deciding. You become the expert and the go-to person instead of being seen as yet another person pushing a product.

The most profitable individuals operating in internet and network marketing use tactics that will bring them a consistent provide of competent leads by delivering beneficial content which only infrequently provides their items or services directly.

If you are not following a great content marketing strategy, it is not difficult whatsoever and it is probably time you looked into it.

 http://www.globalonlinemarketingconsulting.com/marketing-tips/very-effective-content-marketing-strategy/

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