Since 2010 we have worked with over 85,000 Facebook pages.  We’ve seen the good, the bad, and the ugly happen to businesses on Facebook, mostly by their own bad decisions, or decisions made out of ignorance.

Today, the vast majority of businesses have a page and it’s not a “Profile” masquerading as a page (that’s a basic 101 mistake) but a true Facebook business page. However, many business owners have not been closely connected to the creation or maintenance of their Facebook page and that’s a big “no-no” which can cause them a lot of unnecessary problems and hassles.

The fact is, business owners need to be aware of the status of their Facebook page just like they need to ensure their website domain name doesn’t expire!  

What could happen you ask?  

What if you lost control and can’t access to post on the Page as the Page?

What if all the “Likes” and community interaction were gone because no one active with the company now has access, therefore requiring you to abandon the Page and the custom URL?

What if you as owner, don’t have control at all over the posts on the page that bears your company name?

You don’t want this to happen! 

Here are 5 “Never Do This!” Items for Business Owners:

1. Never make one individual the sole Page Admin Manager of a company Facebook page.

Maybe the Page was created by an intern, or perhaps by a employee.  If this employee ever leaves your organization, your page is essentially out the door with them. Not good!

How many Admins are there on your Facebook page?  What roles do they have?  Are you as owner a Manager?

2. Never give an employee access to your personal Facebook profile.

This is like your Passport or Drivers License.  It’s YOURS and FOR YOU.  If you give someone access to your Facebook profile or any online identity that is linked directly to your real-world identity, you’re taking a major risk.  There is NO NEED to give them access to your profile.  Pages can have multiple managers, and they should! We’ll get into the types of managers further on down in this post.

3. Never allow your hired Marketing Agency to create your Facebook Page and not add you as a Manager. 

We’ve seen it  happen too many times.  The business relationships ends and the Page manager access has basically slipped out of the country quietly and there is no forwarding address!  DON’T DO IT!  Yes, you can add the agency but YOU should remain as Manager as well!  I did mention already that you can have more than 1 Page Manager.  I think it’s worth repeating!A

4.  Never, ever, ever create a “dummy” Facebook account and name it “My Company Name”.

Facebook will automatically give that profile the URL “Facebook.com/MyCompanyName” and you will not be able to claim it for your business page URL! Doh!

As well, creating a dummy account is against Facebook terms.  They shut down dummy accounts as they find them!  Yes, they do.  We’ve seen it happen.

5. Don’t create a Business-Only Facebook Page Not Connected to a Profile.

Facebook, for some reason, gives pages the ability, if they want, to create a Page and the only login is the “Business Page” login.  It’s not tied to a profile.  This seems smart to some, but it’s not!

Read more: https://www.tabsite.com/blog/5-facebook-nevers/