SEO tools or Search engine optimization companies are designed to help your company or personal website to raise its standing in the major search engines. Since more than 85% of the people who use the internet on a daily basis consult with a search engine to find information and sites they are interested in. To be near the top of a search engine sites results for your industry will increase your business, improve visitor traffic to your website and will attract more customers rather than just visitors. The people who find your site through a major search engine are specifically searching for keywords related to your company. This means that half the job of sales is already done in a way. The traffic you receive now is already interested or they would not have done a search for your keywords. Now you get people who are interested rather than traffic that simply stumbled on to your site by mistake. Whether you have a large storefront business or a completely on line business the internet can help you gain notoriety and more customers.
Recent research has shown that almost 40% of all the internet searches performed every day are local in intent. People have replaced their use of the yellow pages with the use of search engines. There are ten billion websites available for them to find what they are looking for rather than just the few listed in a phone book or local advertisements. It is vital as a business owner to make your presence known and to use search engine optimization tools or services to generate business.

1. Figure out criteria for the search engines you want to get on. There are thousands of search engines and directories available. Figure out which ones are a priority for you. It is often wise to ensure that you submit to all the major search engines and any local ones.

2. Get links from local sites and have them link to you The more relevant links you have and the more links going to your page will create more business on their own as well as help you meet criteria for getting listed higher in the search engine results. Have business partners, friends and associates place a link to your page on their website, and return the favor.

3. Get reviews from customers and/or suppliers. This way, if someone googles your industry and the word review you should come up in a respectable and noticeable place. It will also allow potential customers to feel comfortable with your services, seeing that others were pleased too.

4.There are more options than just submitting your site name to a search engine. You can get recognized as a top result by search engines by having a stronger presence in the area of interest. There are picture searches, video and reference options to search. Search engines generally serve up hypertext search results. Google now serves up video, photos, news, etc. in addition to hypertext. Write articles on the subject, take photos or video of your Christmas party or Charity auction and upload onto youtube or flicker with your info attached. The more relevant information that you have on the internet from you linked to your page the more traffic you will drum up.

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