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How well do you know your competition?
What kind of shopping experience do they provide?
How good is their sales force?
What promotional tools are they using to push sales?
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COMPETITIVE MYSTERY SHOPPING™- CMS
CMS will allow Retailers to embrace competitive intelligence as a critical tool in planning and decision-making. It provides a superior system for gathering and utilizing competitive intelligence that would allow them to Understand the most important elements in the customer experience, Anticipate, Pre-empt, and React to competitors` actions. |
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Among other objectives, the program design stage seeks to deliver:
- Product comparisons-What is the overall quality and appearance of their products and pricing strategy? Having this data will better allow you to compare your offering to theirs.
- In-store layout and design-Does the layout of the store reflect an intuitive design plan? Do they apply innovative ideas for store roaming.
- Associate engagement-How do frontliners engage with customers? Is the strategy passive or active when it comes to assessing customer support?
- What is the overall shopping experience level they are providing.
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Get in touch.
+961 3 300894 |
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To Learn more on how Retail 212® can help you assess better your competition and arm your organization with strategic advantages to over your rivals, Contact us directly on +961 3 300894
www.retail212.com |
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Retail 212®, Beirut - Lebanon / 2016 |
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