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Issue June 2013
Being an E-marketing specialist for more than a decade now, I faced different types of successful campaigns while some other campaigns did not meet my expectations. Through close observation [...]
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Issue July 2013
As a retail store advertising your products through a viable medium is vital in driving your sales up and improving traffic. One of the most well-known strategies among both sellers & consumers is e-mail. [...]
Full Version Issue August 2013
We always hear e-marketers debating about optimizing their web content for search engines because they know it's something well within their control to do when it comes to page title, post title, image, url, Content [...]
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- Eye-hire.com
- Eyemails Newsletter Solutions A Successful Tactic
- Tourism Industry Is Turning to Email Marketing
- OPTIMIZE YOUR EMAIL MARKETING
OPTIMIZE YOUR EMAIL MARKETING
Being an E-marketing specialist for more than a decade now, I faced different types of successful campaigns while some other campaigns did not meet my expectations. Through close observation and continuous analysis of the behavior of the targeted audience, I was able to form a deep understanding of the main reasons behind each and every success or failure.
As an e-mail marketing services provider I am sharing with you some tips and advices on how to optimize your e-mail campaign for a maximum response.
- Work on a professional design that reflects your corporate identity and the culture of the people behind your business: maintain a consistent branding using unified colors and fonts. Use self explanatory visuals related to the product or service you are promoting
- E-mail template: Optimize your e-mail template for mobile. Recent studies showed that by the end of 2012, over half of mobile phone users had made the switch from feature phones to smartphones. The coming years will see a domino effect hit regions around the world as smartphones become the norm in more places.
- Determine what matters most to your campaign: Find the trigger message to each of your services or products. This message when used to a segment or a target audience will increase leads that will eventually turn to customers. A well thought out message can trigger the target audience to take immediate action
- Mailing list: figure out how to grow your mailing list subscribers. A simple giveaway, be it a free "ebook", a "how to use" manual, a discount will entice more subscriptions. Offering high quality content with practical advices on how to benefit to the maximum from your products or services will encourage more people to enquire. While offering continuous support to your current customer who already bought your products or services will show a high level of commitment and professionalism. This simple action will make all the difference between you and your competitors
- Link your social media networks: Have your Social Media icons incorporated in your e-mail template. An easy and simple way to drive more traffic to your social network and increase your followers. Facebook has some very cool ways to grow your customer list if you're offering an end product or service. If you are B2B, link to LinkedIn
- Integrate your website or at least one section of your website with your Email campaign: your e-mail campaign is targeting hundreds, thousands and ten thousands of targeted audience. Having links to your website will help you to drive traffic; driving traffic will get you ranked better on search engines (SEO). Your website is your primary tool to exist online, keep it fresh & up to date. Your website represent your business online.
- Analysis: Analyze your campaign by exporting your campaign performance report. When operating through a third party emarketing specialists ask for your campaign performance report. An alternative way to analyze your campaign performance is to access your website google analytics. Different performance indicators (KPI) will help to understand better your audience behavior toward your e-mail campaign . It is always better to seek a professional opinion.
| For more details about Optimizing Email Marketing contact us on 961.5.955925 or visit: www.eyemails.com |
Eyemails Newsletter Solutions - A Successful Tactic
Successful tactics that our clients have included like the distribution of frequent but highly relevant newsletters as well as targeted promotions and special offers. Both techniques have helped our clients better engage with customers and prospects, and have obtained impressive results.
Some of our clients have taken advantage of Eyemails Newsletter Solutions by installing and using a dedicated Newsletter System to communicate more frequently with their database of clients, customers & partners.
For example, The Union of Arab Banks have been using efficiently Eyemails Newsletter System for more than 3 years to promote their latest events, conferences, exhibitions, publications and news from and to the banking sector.
“Eyemails Newsletter Solution was and still an essential communication and marketing tool that we highly appreciate for its simplicity of use but at the same time its efficacy in delivering and communicating timely information that our subscribers ask for” Said Mr. Rabih Harb Head of IT at Union OF Arab Bank www.uabonline.org
| For more details about the benefits of Eyemails Newsletter Solution contact us on 961.5.955925 or visit: www.eyemails.com |
Tourism Industry Is Turning to Email Marketing
Tourism travel spending begins to rebound, travel marketers are shifting more of their advertising dollars toward cost efficient and interactive channels such as email marketing in order to maximize ROI and engage vacationers carefully researching for the best deals. As a result, Eyemails, specialist in e-mail marketing, has helped new and existing tourism clients expand their programs and more effectively engage with their audiences.
“Tourists have more choices and more sources of information about those choices than ever before," said Eyemails Emarketing Specialist Salah Nasereldine. "Tourist-oriented promotions require constant tweaking to remain effective. Email marketing KPIs make it easier to monitor and simpler to take action than any other marketing channels”
Among tourism companies now taking advantage of Eyemails email marketing's power to engage with customers we highlight Brakat Travel, one of the leading travel and tourism agency in Lebanon. With more than 70% response rate on its latest e-mail campaign, Barakat Travel expressed their satisfaction especially when comparing the ROI with other marketing channels.
“Email marketing delivers the highest ROI for our travel and tourism clients,” said Ms. Randa Hoteit Marketing Department at Barakat Travel
. “It is a versatile channel that can be used strategically for brand building and tactically to promote special offers and events.”
Some tips for those in the tourism industry:
- No two traveler or tourist scenarios are the same.
- Have your promotions flexible that can adapt to different needs and offer a variety of complementary services that can suit different scenarios.
- Provide useful insights in your offer so that each traveler or tourist finds what he might be interested in. In turn this will help you enhance your business and increase your revenue.
- Trying to make your customers feel appreciated is just as significant as accommodating them.
- Also succeeding in this effort will not only generate sales, but also urge repeat business.
- The most efficient way is to give your customers special incentives like discount coupon for their next visit, or if you are in the hotel business, give them free accommodation for another night if they book for definite time duration.
- Even after you close the deal, send them a short email showing gratitude for their trust in your services, ask for their feedback and ask them to come back.
- Make your e-mail marketing message viral and sharable. Your message should leave an impact so that your customers tell their friends and co workers about you.
- Insert a forward to a friend link in your e-mail that makes it simple for them to share your info.
- The power of recommendation is by far the most effectual form of promoting your business in that perspective customers are more probably to select your service if it is recommended by a source that they trust
- By simply placing social network links in your email, it allows you to reach a whole new set of potential customers. Hundreds of customers will share your offer on their social networking pages. These are people who you may never have reached otherwise.
Many of our clients had enormous success using targeted email campaigns for subscribers from different functional Areas. With currently more than 15 categories to choose from, Eyemails database of subscribers is being updated monthly with more than 3000 new subscribers. Eyemails seek to maintain clean records by updating and sorting continuously its database of contacts and through nonstop testing and performance improvement. Eyemails support team is committed to provide top notch services and support.
As a specialist in email marketing services Eyemails is always pleased to share with you some valuable tips for you to consider while planning for your e-mail campaign.
| Subscribe to our monthly newsletter for more valuable tips. For more details visit www.eyemails.com or give us a call on 961 5 955925 |
Eye-Hire.com
On May 15, 2013 Eyemails launched successfully a highly professional recruitment portal.
Since its launch thousands of recruiters and job seekers visited the site and applied.
Eye-Hire.com offers the following:
- A dedicated Employer's zone
- A dedicated for Job Seekers zone
- Online testing and placement papers samples
- A section dedicated to professional resume writing where you can seek the help of experts in the field of recruitment
- A dedicated tutorial section
- And many other useful features to discover
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